Media Production, AAS

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1. Be skilled in the basic operation of the audio, video and multimedia equipment used to produce media presentations.

2. Know and be able to use the technical terms and "language" of media production.

3. Formulate and plan audio, video and multimedia productions and to explain their plans both orally and in writing.

4. Collaborate and direct others respectfully and appropriately in a variety of cultural contexts.

5. Develop their creative intelligence and capacity for creative expression in the form of media arts.

6. Use various media technologies to communicate information, ideas and feelings to an audience.

7. Combine or edit basic sound and image elements to generate more complex forms of communication messages.

8. Critically evaluate media including both their own work and the work of others with an awareness of cultural context and the effect of ones own biases.

9. Demonstrate an understanding of the business and operating procedures of radio, television and other electronic media and be able to work effectively in various positions in media companies, in companies with media departments or in entrepreneurial situations.

10. Analyze the effects of media on individuals, society and culture.

11. Understand and be able to describe the evolution of media technologies and industries and the forces that shaped them.

12. Demonstrate knowledge of the laws applying to media and be able to apply them to real situations.