Journalism, Media & Professional Writing: Business Writing, AA

Demonstrate ability to use journalistic style to plan and produce copy for a public relations campaign.

Be critically aware of the roles, legal rights and ethical responsibilities of journalists in a multicultural society.

Demonstrate responsible news judgment that serves the needs of a multicultural audience.

Demonstrate ability to edit copy for appropriate, correct English and Associated Press (AP) style.

Demonstrate ability to write interesting headlines and captions fitting an article or photograph.

Demonstrate ability to gather material and create news content for print and the web.

Be able to use various narrative techniques in creating news content for print and the web.

Demonstrate understanding of the basic operation of desktop and web publishing tools.

Be able to use social media, search engine optimization and content aggregation to reach and build an intended audience.