SPRT 225

This course will focus on providing an overview of sales management in the sport industry by examining real world techniques, strategies, and issues that play out in sport organizations around the world. Students will learn how to meet the needs of consumers and understand how the foundation of success for any sport team/entertainment facility is sales and revenue generation. Areas to be addressed are ticketing and promotion management, the impact of social and digital media, sponsorships, corporate and non-profit partnerships, ethics, and sales as a pathway into a career in sport management.