The popularity and prevalence of non-traditional mobile restaurants – including kiosks, carts, and full-sized trucks – are on the rise, serving everything from hot dogs and barbeque to ethnic cuisine and gourmet desserts. This workshop is designed for those interested in learning the benefits and challenges of this burgeoning food industry.
Mobile Food Business – Introduction to the Food Truck Business
This class covers industry trends, business planning, menu creation, branding, and marketing strategy. Learn how to design a menu that aligns with your vision and target audience, navigate permits, and craft a compelling brand identity. Hands-on activities will guide you in building your unique food truck concept.
Mobile Food Business – Food Truck Operations and Success Strategies
Dive into the day-to-day operations of running a food truck. Explore equipment selection, truck layout design, and customer service strategies. Topics include financial tracking, scaling your business, and fostering customer loyalty. With real-world examples and interactive problem-solving, this class provides practical tools to create a thriving food truck operation.
For more details about the program, contact Rebecca Heid at rheid@northampton.edu, or submit the web form today.
