Marketing
Associate Degree

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Why Study Marketing at NCC?

Embark on a professional path that blends creativity, ambition and constant innovation. Northampton Community College’s (NCC) Associate in Applied Science (AAS) in Marketing degree and Social Media and Digital Marketing Specialized Diploma programs stack fundamental marketing theories with practical experience in real-world businesses.

Offered on our Bethlehem campus in PA, the program allows the flexibility for you to study at your own pace as a full-time or part-time student, choose day or evening courses, or opt to complete some courses online.

Study marketing at NCC and advance toward a career in advertising, public relations, sales, media planning, customer service, and more!

 

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Ready for a Marketing Job in Two Years

NCC’s career-focused associate in marketing degree program equips you with extensive real-world practice—experience that will stand out on your resume as you approach graduation. Apply marketing theories and knowledge to hands-on projects in almost every course, and in your final semester, collaborate directly with local and regional businesses in our marketing simulation course. These opportunities to create and network set our graduates apart from other job applicants and candidates for early-career advancement.

 

Enhanced Flexibility With Online Courses

Seize opportunities to learn in the environments that work best for you. Several courses in NCC’s associate degree in marketing and digital marketing specialized diploma program are available online, meaning you can design your schedule—and location—around your personal and professional commitments.

 

What You’ll Learn in the Marketing Program

Rapidly advance your skills in NCC’s two-year marketing degree program or one-year social media diploma. Gain one-on-one guidance from our expert faculty as you:
  • Examine business principles in accounting, finance, management and marketing.
  • Practice core marketing skills and digital marketing techniques.
  • Plan, develop and implement marketing programs, advertising campaigns, online advertising and social media campaigns.
  • Design a cohesive marketing strategy that accounts for product, price, promotion and place (distribution).


Program Details

Semesters: 4

Credits: 62

College Catalog: View Curriculum

Program Map: Download PDF

Locations: Bethlehem

Program Overview:

Build a foundation of practical skills in business and consumer marketing. In flexible courses, gain hands-on experience in marketing, advertising, public relations, website design, graphic design, sales, retail management, media planning, business communication, accounting, customer service and online/digital marketing. An associate in marketing degree equips you to launch your career as soon as you graduate.

Semesters: 3

Credits: 20

College Catalog: View Curriculum

Program Map: Download PDF

Locations: Bethlehem

Program Overview:

Specialize in the rapidly changing field of social media and digital marketing, or grow your career potential with a credential in this ever-expanding sector of marketing and advertising. NCC’s social media specialized diploma is ideal for developing your skill set in social media and digital marketing. You can apply your courses from the specialized diploma toward NCC’s associate degree in marketing if you choose to further advance your marketing knowledge.

BUSA101 Introduction to Business
CISC101 Introduction to Information Technology
COMM101 Introduction to Communication
BUSA232 Principles of Marketing
ACCT101 Financial Accounting I
BUSA205 Management Fundamentals
ARTA170 Computer Graphics
BUSA235 Principles of Advertising & Public Relations
BUSA236 Digital Marketing
BUSA270 Marketing Simulation



Affordable Tuition at NCC

Save money in NCC’s competitively affordable associate in marketing and specialized diploma programs. Our per-semester tuition starts at $2,655, and we further support your learning through our deep pool of scholarship funding and additional financial aid opportunities. If you choose to transfer to a four-year bachelor’s degree program, you can save up to $25,000 per year on your first two years at NCC.

Learn more about tuition and financial aid



ACBSP Accreditation

NCC’s marketing programs are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). This highly regarded recognition guarantees the quality and long-term vitality of your degree: our graduates leap into high-demand marketing roles with start-ups, local firms and large corporations alike.

Why NCC?

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What Can You Do With a Marketing Degree?

Marketing experts are needed in nearly every industry from education and healthcare to manufacturing and technology. At NCC, you prepare for an exciting future by developing your professional network and seizing employment opportunities in nearby Philadelphia, New York and other East Coast cities.

Earn a degree in marketing and pursue a rewarding career in advertising, promotion and marketing management, where the average salary is over $150,000 per year, in positions like:

  • Advertising/Promotions Specialist
  • Customer Service Specialist
  • Public Relations Assistant
  • Marketing Coordinator/Assistant
  • Online Media Coordinator
  • Retail Assistant

Need Help Deciding?

With the guidance of our academic counseling experts, explore how NCC’s two-year marketing degree or specialized diploma programs can align with your goals. We also offer career counseling sessions to help you navigate potential paths, from marketing and advertising to copywriting, graphic design, public relations and more.


Connect With an Academic Advisor Contact a Career Counselor

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Learn More About NCC’s Marketing Associate Degree and Specialized Diploma

Leap into a new career or gain new skills to advance in your field through NCC’s two-year marketing degree or social media and digital marketing specialized diploma programs! Take advantage of flexible day, evening and online study options as you engage in hands-on marketing projects, develop industry contacts and prepare to achieve your goals.



Next Steps

With 120+ high-quality programs at a highly affordable cost, you can build specialized skills to advance in your career path — fast. And with flexible class formats and convenient locations, it's never been easier to join us.