BUSA 235
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Principles of Advertising and Public Relations
School of Business and Industry (School)Undergraduate
Academic Level
Undergraduate
Course Title
Principles of Advertising and Public Relations
Description
This course is an introduction to the principles of advertising and public relations (familiarity with Microsoft Word, PowerPoint and Internet recommended). This includes the analysis of advertising's role within marketing; how advertising works; the consumer audience; advertising research and planning; advertising media, ad design and copywriting, promotional tools; ad campaign evaluation and the role of public relations. Prereq.- BUSA 232. Offered fall semester only.
3
Repeatable for Additional Credit
No
Lecture/Lab/Other Ratio
3:0:0
Prerequisites and Corerequisites
This course is an approved AA/AS elective
No
This course is an approved AAS elective
Yes
Honors Section Available
No