BUSA 101 Introduction to Business (Cr3) (3:0)
Fundamental operations of business including management, human resource management, economics, marketing, operations and manufacturing, accounting, finance, and international relations. Also available through Online Learning.
BUSA 114 Manufacturing Cost Control (Cr3) (3:0)
Budget planning administration, standard costs, control of labor time, scrap, waste, inventory control, and maintenance costs. Offered fall semester only.
BUSA 115 Introduction to International Business (Cr3) (3:0)
This is an introduction course to the environment, concepts and differences involved in international business. Students will be able to identify and explain terms in the global environment, discuss international institutions and legislation, complete projects in the internationalization of functional business operations, and resolve case problems of emerging multinational corporation business practices. Also available through Online Learning.
BUSA 131 Principles of Marketing (Cr3) (3:0)
Principles of marketing and analysis of the four variables of the marketing mix: product, price, promotion, and distribution; marketing concepts as related to products and services and businesses and non-profit organizations. Also available through Online Learning.
BUSA 137 Principles of Selling (Cr3) (3:0)
Basic principles of professional selling; characteristics and opportunities of a sales career; knowledge and skills associated with the selling process; hands-on course emphasizing role-playing, and in-class presentations. Offered spring semester only.
BUSA 141 Entrepreneurship (Cr3) (3:0)
This course is designed to introduce the processes for creating a potentially successful business plan. Students will be able to recognize and evaluate the skills and commitment necessary to successfully operate an entrepreneurial venture. Students will apply a design and development process to an idea, produce a business plan for implementation, and identify a plan for acquiring resources needed to implement a business plan. Offered fall semester only.
BUSA 152 Business Law I (Cr3) (3:0)
Basic introduction to legal aspects of business including relevant terminology; essential elements of the American legal system, structure and operation of courts, torts and crimes in a business environment, common law of contracts, sales under the Uniform Commercial Code, and ethical considerations in business operations. Also available through Online Learning.
BUSA 201 Business Statistics (Cr4) (4:0)
This course focuses on the application of data analytic quantitative tools in business decisions. Major topics of study are statistical description, central tendency, dispersion, distributional shapes, sampling, confidence levels, probability, comparison tests, association tests, regression and time series. The objectives of the course are to develop the skills necessary to apply these concepts in conjunction with computer usage and make appropriate decisions regarding actual business problems. Prereq. - Appropriate competence as outlined in the Mathematics Placement Policy or MATH 022. Also available through Online Learning.
BUSA 202 Business Law II (Cr3) (3:0)
Basic legal concepts and procedures underlying the formation, operation, and dissolution of various forms of business organization; commercial paper, creditor/debtor rights, bailments, employment law, and relevant social legislation. Prereq. - BUSA 152. Also available through Online Learning.
BUSA 205 Management Fundamentals (Cr3) (3:0)
Principles and functions of management within organizations; planning and decision-making, organizing and staffing, leading and controlling with emphasis on the manager's role in goal achievement; ethical, political, legal, and international aspects of the environments in which business and other organizations operate; a management case study or simulation may be integrated into the course. Also available through Online Learning.
BUSA 211 Personal Finance (Cr3) (3:0)
This course provides knowledge that helps business and non-business students effectively manage their personal financial affairs. The course will provide an overview and coverage of the fundamentals of personal financial planning. Topics include personal financial statements, budgeting, tax planning, investing and savings, insurance, real estate, and retirement planning. Contemporary business problems and the changing economic and social environment and their effect on business and personal financial planning decisions are discussed. Also available through Online Learning.
BUSA 221G Business Communications (Cr3) (3:0)
Comprehensive overview of the communications processes with special emphasis on practical workplace applications; students assess and develop their listening, speaking, writing, and research skills as they prepare business letters, memos, reports, presentations, proposals, and employment packages; students plan and conduct business meetings and practice effective group problem-solving skills. Only one of BUSA 221 or OFAD 221 may be applied to a degree. Prereq. - ENGL 151 and CMTH 102. Also available through Online Learning.
BUSA 226 Human Resources Management (Cr3) (3:0)
The management of human resources in the legal and social environment of business; personnel planning, recruiting, selection, training, job evaluation, employee rights, compensation and benefits, and other aspects of personnel administration; labor-management relations and industrial safety for employees. Also available through Online Learning.
BUSA 235 Principles of Advertising and PR (Cr3) (3:0)
This course is an introduction to the principles of advertising and public relations (familiarity with Microsoft Word, PowerPoint and Internet recommended). This includes the analysis of advertising's role within marketing; how advertising works; the consumer audience; advertising research and planning; advertising media, ad design and copywriting, promotional tools; ad campaign evaluation and the role of public relations. Prereq.- BUSA 131. Offered fall semester only.
BUSA 252 Quality Management (Cr3) (3:0)
Principles and methods used in modern quality management; TQM tools and processes, statistical process control, employee problem-solving; quality as a strategic imperative. Offered fall semester only.
BUSA 260 International Business Practice Firm (Cr3) (2:2)
Using an international business model, the students work as team members in a simulated business firm in a state-of-the-art facility; students have the opportunity to perform various business functions (i.e. accounting, human resources, marketing/sales, purchasing/inventory control) as the firm transacts business with students in other simulated companies both in the U.S. and in other countries. Prereq. - ACCT101, BUSA131, BUSA205, BUSA221G, and CISC104.
BUSA 270 Marketing Simulation (Cr3) (3:0)
Students work as a team in a simulated advertising agency setting to develop a creative Integrated Marketing Communication Program. In creating the program, students apply all aspects of marketing from previous coursework (i.e. advertising/PR campaigns, brochure/sell sheet development, website design, sales promotion, personal selling, etc.). Students are involved in creative and critical thinking, decision making, environmental scanning and team activities. Prereq.- BUSA 131, 235, ARTA 130, and a minimum of 40 credits completed. Offered spring semester only.
BUSA 272 Finance/Applied Investment Management (Cr3) (3:0)
This course is an introduction to the nature of the finance function: risk and return concepts, working capital, dividend policies, mergers, security markets, acquisition and management of corporate capital, analysis of operations, forecasting capital requirements, raising capital and planning profits. Students will be able to manage a portfolio of debt and equity securities with the goal of providing an above average, risk-adjusted return. Prereq.- ACCT 151, BUSA 205, ECON 201 and business faculty recommendation.