Business & Technology
Degree awarded: Associate in Applied Science

Program Narrative
Do you enjoy working on a team that plans, organizes and creates marketing, advertising, online campaigns or sales promotions? Perhaps you find yourself fascinated with advertising, or you want to work with the media. Marketing is a creative field that includes numerous career paths. From retail to sports to non-profit institutions, marketing is an essential tool, and marketing professionals find their work exciting and rewarding. The program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

The Marketing program at Northampton focuses on the practical applications of both business and consumer marketing. This program emphasizes employment (specifically in a marketing or marketing-related position, upon graduation) rather than transfer to a four-year college. The program is designed to provide students with the marketing skills needed to enter into the fields of marketing, advertising, public relations, sales, retail management, media planning, customer service or e-marketing upon graduation.

Program Features
The Marketing A.A.S. Program includes a strong educational core that emphasizes marketing theory and application of marketing knowledge. Students develop necessary skills required to enhance creativity, critical thinking, problem solving, global perspectives and communication.

Students participate in a marketing simulation course with a focus on designing and presenting a marketing/advertising campaign for an existing business. Students work in groups to conduct a market analysis related to a specific company, develop a media schedule and advertising campaign, and present the plan to company executives. In addition, students gain valuable experience working with a team on real-world projects.

Professionals in Northampton's Career Services Office, as well as instructors within the program, are available to assist students in finding employment in the field.

Program Requirements
The Business Marketing Program contains provisions for a free elective of three credits in addition to the General Education electives. This program can be completed in the day or evening, on a full-time or part-time basis.

Program Outcomes
Graduates of the program will:

  • Demonstrate an understanding of general business principles in accounting/finance, management and marketing.
  • Apply technological and design skills related to business and marketing promotion.
  • Possess strong presentation and communication skills pertinent to business and life.
  • Gain an understanding of business ethics and their application in business.
  • Work effectively in both individual and team environments.
  • Design a cohesive marketing strategy, effectively combining the marketing mix elements of product, price, promotion and place (distribution).

Associate in Applied Science Degree

Course Code Course Title
First Semester
BUSA 131 Principles of Marketing
CISC 101 Introduction to Computers
CMTH 102 Speech Communication
ENGL 101C English I
MATH____ Mathematics Elective (QL)+
Second Semester
ACCT 101 Financial Accounting I
ARTA 170 Computer Graphics
BUSA 205 Management Fundamentals
ENGL 151L English II (Literature)(D)
------------ General Education Elective
Third Semester

ACCT 160 or


Accounting Applications or
Managerial Accounting

ARTA 130 Introduction to Web Site Design
BUSA 221G Business Communications
BUSA 235 Principles of Advertising/Public Relations
ECON 201 Macroeconomics
Fourth Semester
BUSA 152 Business Law I
BUSA 137 Principles of Selling
BUSA 270 Marketing Simulation
------------ General Education Elective
------------ Elective
Total Credits

+ Mathematics Elective options: MATH 140, 150, 160, 165, 175, 176, 180, 181

  • For General Education Electives, students must take two courses from at least two of the following areas: Arts & Humanities (AH), Social Science: Societies and Institutions over Time (SIT); Social Science: Scientific Study of Human Behavior (SSHB). Note: ECON 201 is required, so only one additional SSHB may be used as a General Education Elective.
  • ENGL151L is designated as the Diversity and Global Awareness (D) requirement.

Career Potential:

Sales Representative, Advertising/Promotions Specialist, Retail Manager, Marketing Coordinator/Assistant

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